Learn more about the benefits of membership in ShopBethesda.com

ShopBethesda.com Benefits You

Here's what New Members get now through December 2004  

Full Page hosted on ShopGaithersburg.com to provide product and services information. Also an announcement in the SavingsFlash Newsletter, plus an advertising bonus that is FREE from now through August 15, 2004.

The Free Bonus includes:

  • 110 x 110 Button - Ad Banner on the Home Page for 30 days, during the first 90 days of membership - Value $100.00 per 30 day period
  • 400 x 68 Ad banner at the top of category listings, 2 locations at the member's choice. Will run for 60 days. Certain categories are very popular. New member will be served when slots open. - Value $100.00 per 30 days period
  • 110 x 110 Button-Ad in the SavingsFlash Newsletter during first 60 days of membership - Value $50.00 for each mailing
  • 110 x 110 - ad banner on right navigation in 2 categories of choice. Certain categories are very popular. New member will be served when slots open. - Value $50.00 per 30 days period

Membership Benefits You With:

  • A single custom designed page online to tell customers about your products/services, and to offer ongoing discounts to customers who clip your coupon to use when shopping at your business.
  • This page linked to your own e-Commerce/Commercial web site if you have an online presence. We can help you develop your own web site if you have been considering this type of marketing tool.
  • Featured periodically throughout the year during special promotional periods in the SavingsFlash email newsletter that is delivered bimonthly to an opt-in email list of qualified customers who want to know about your latest discount offers.
  • Other opportunities to be a featured advertiser on ShopGaithersburg.com web site and in the direct email program for a very low cost. Plus additional placement in future Local Shopping Portals that will open during the next 2 years.
  • Professionally planned and executed local advertising to promote ShopGaithersburg.com as the #1 Online Shopping Portal and Coupon Clipper.
  • Professionally designed point of purchase signage in your store/business and table toppers for restaurants to help promote customer usage of this web site.

Why is online advertising better than print?

  • It is immediate - customers want a discount and are looking for coupons.
  • It is cheaper - print advertising is very costly, whether you use the newspaper or coupon magazines.
  • It is more responsive to demand - Only online can you change your message to reflect demand as often as you need to, to drive traffic.

Why Marketers Use Online Media:

  • A vehicle to reach a mass audience
  • Costs have plummeted
  • The impact of sight, sound, and motion has arrived and continues to improve
  • It has proven to be an effective direct response medium
  • Research is building a strong case for using it to support brand-building efforts
  • New targeting technology enables you to reach those "hard to reach" targets
  • The Internet is living up to its promise as the most measurable medium

GROWTH OF AUDIENCE

  • Internet audience size in the US has grown 16% over the past 12 months
  • 58% of US households had access to the 'net in their homes in July 2001
  • US surfers are spending more time online with an average of 10h and 19m per month
  • Half of the American Internet population (57 million users) log on at least once every single day.
  • Americans now spend more time viewing/surfing the Internet then watching TV

INTERACTIVE ADS DELIVER IMPACT

  • New IAB formats introduced, media properties have removed almost all restrictions on formats
  • Audio and video delivery capabilities are becoming more prevalent
  • MSDW report, Jupiter/Media Metrix, Adrelevance, Dynamic Logic Study all conclude the effectiveness of internet advertising as a powerful branding vehicle

BENFITS ARE DRIVING SPENDING

  • As more and more marketers reap the benefits of efficient interactive advertising, online media spending is increasing at a rate of approximately 30% year to year.
  • 79% of national advertisers advertised online in 2000, spending an average of $2.4 million each, a 24% increase in online ad-spending from the previous year.

ONLINE Advertising is cheaper, more responsive
and more effective at driving traffic and brand.


Call ShopBethesda.com at 301-417-9066 today, or send us email at members@shopBethesda.com to learn more about how you can get your business listed with this new exciting online shopping portal.
© ShopBethesda.com 2004 ALL RIGHTS RESERVED

Managed by Shopping Portals, Inc.
Learn about the developers of this web site. Contact Us Now!

Start driving traffic to your business/store and your web site.

The local community marketplace is highly competitive. With Internet presence you can extend your marketing even further. ShopGaithersburg.com and ShopGermantown.com offers you the opportunity to extend your marketing reach with membership in our online Business Association.

ShopGaithersburg.com launched August 15, 2002 and was embrased by the local community immediately. ShopGermantown.com launched November 5, 2002 and continues the popularity of local Internet communities.

ShopGaithersburg.com and ShopGermatnown objectives are to build relationshsips for businesses with the local community. We offer our members the opportunity to promote their business as part of a local group and keep expenses low while providing professional marketing, advertising and promotion services.

The growing ranks of experienced Internet users as well as the deepening reach of the Internet into all aspects of American culture has raised all Americans' expectations about what is available online.

"The message of this survey is that the Internet is the norm now in America," said Lee Rainie, Director of the Pew Internet & American Life Project. "Most expect to find key information online, most find the information they seek, and many say they turn to the Internet first when they have a pressing need."

According to the researchers, e-retail will grow by 30% in 2003, and by an average annual growth rate of 21% between 2002 and 2007. The outlook is that by 2007, more than 5% of US retail sales will be transacted online. Jupiter forecasts that the number of US residents that access the Internet will grow by 11% during 2003, from 141 million to 156 million. As a result, the online population will represent more than one-half (54%) of the overall population by year-end.

Your membership has value. See the benefits now.

You don't need to have a web site to join ShopBethesda.com or any of our other local shopping portals .

Looking for a low cost way to advertise your business. We can offer you low cost advertising opportunites on ShopBethesda.com

Judith Palfrey's background is marketing with over 12 years experience in retail marketing having been the Marketing Director of several large shopping malls in four commercial marketplaces. The International Council of Shopping Centers has acknowledged her marketing ideas with several Maxi awards and the industry has featured many of her unique promotions in their trade magazines, allowing her ideas to be shared with other shopping center promotion professionals. Ms. Palfrey is a recognized retail promotion industry professional who has helped promote new shopping centers and redesigned centers successfully. Ms. Palfrey redirected her career when she started learning everything she could about the Intnernet in 1995. Ms Palfrey has successfully developed many commercial web sites inlcuding AMTRAK's current web site built in 2001.

We welcome your comments and suggestions. This web site is the prototype for 15 more local Shopping/Business/Merchants Associations online. Charter Memberships for ShopBethesda.com have are now open. We are accepting Charter Memeberships for ShopRockville.com & ShopBethesda.com, merchants will receive ongoing discounts on memeberships once the site is launched to the consumer marketplace about February 2004. Please send email to members@shopbethesda.com.

Call ShopBethesda.com at 301-417-9066 today, or send us email at members@shopbethesda.com to learn more about how you can get your business listed with this new exciting online shopping portal.

Here is a link to review some web sites created by Palfrey & Palfrey Associates. We can design a new web site for you if you are considering this kind of markting tool. Your site can be live and delivering new business within 30 days for a very low cost.



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