ShopBethesda.com Benefits You
what New Members get now through August 15, 2004
Page hosted on ShopGaithersburg.com to provide product and services
information. Also an announcement in the SavingsFlash Newsletter, plus an
advertising bonus that is FREE from now through August 15, 2004.
The Free Bonus
- 110 x 110 Button - Ad Banner
on the Home Page for 30 days, during the first 90 days of membership -
Value $100.00 per 30 day period
- 400 x 68 Ad banner at the top
of category listings, 2 locations at the member's choice. Will run for 60 days.
Certain categories are very popular. New member will be served when slots open.
- Value $100.00 per 30 days period
- 110 x 110 Button-Ad in the
SavingsFlash Newsletter during first 60 days of membership - Value $50.00
for each mailing
- 110 x 110 - ad banner on right
navigation in 2 categories of choice. Certain categories are very popular. New
member will be served when slots open. - Value $50.00 per 30 days period
Benefits You With:
- A single custom designed page
online to tell customers about your products/services, and to offer ongoing
discounts to customers who clip your coupon to use when shopping at your
- This page linked to your own
e-Commerce/Commercial web site if you have an online presence. We can help you
develop your own web site if you have been considering this type of marketing
- Featured periodically
throughout the year during special promotional periods in the SavingsFlash
email newsletter that is delivered bimonthly to an opt-in email list of
qualified customers who want to know about your latest discount offers.
- Other opportunities to be a
featured advertiser on ShopGaithersburg.com web site and in the direct email
program for a very low cost. Plus additional placement in future Local Shopping
Portals that will open during the next 2 years.
- Professionally planned and
executed local advertising to promote ShopGaithersburg.com as the #1 Online
Shopping Portal and Coupon Clipper.
- Professionally designed point
of purchase signage in your store/business and table toppers for restaurants to
help promote customer usage of this web site.
Why is online
advertising better than print?
- It is immediate -
customers want a discount and are looking for coupons.
- It is cheaper - print
advertising is very costly, whether you use the newspaper or coupon magazines.
- It is more responsive to
demand - Only online can you change your message to reflect demand as often
as you need to, to drive traffic.
Why Marketers Use Online
- A vehicle to reach a mass
- Costs have plummeted
- The impact of sight, sound,
and motion has arrived and continues to improve
- It has proven to be an
effective direct response medium
- Research is building a strong
case for using it to support brand-building efforts
- New targeting technology
enables you to reach those "hard to reach" targets
- The Internet is living up to
its promise as the most measurable medium
- Internet audience size in the
US has grown 16% over the past 12 months
- 58% of US households had
access to the 'net in their homes in July 2001
- US surfers are spending more
time online with an average of 10h and 19m per month
- Half of the American Internet
population (57 million users) log on at least once every single day.
- Americans now spend more time
viewing/surfing the Internet then watching TV
INTERACTIVE ADS DELIVER
- New IAB formats introduced,
media properties have removed almost all restrictions on formats
- Audio and video delivery
capabilities are becoming more prevalent
- MSDW report, Jupiter/Media
Metrix, Adrelevance, Dynamic Logic Study all conclude the effectiveness of
internet advertising as a powerful branding vehicle
BENFITS ARE DRIVING
- As more and more marketers
reap the benefits of efficient interactive advertising, online media spending
is increasing at a rate of approximately 30% year to year.
- 79% of national advertisers
advertised online in 2000, spending an average of $2.4 million each, a 24%
increase in online ad-spending from the previous year.
ONLINE Advertising is cheaper, more responsive
and more effective at driving traffic and brand.